Abel ArkAbel Ark, home
Our work

A small body of work,
made with care.

A few of the things we’ve been honored to make. We’d rather have a small list of projects we’re proud of than a long list we’re only mostly proud of.

Techno Optics preview
Techno Optics lockup
/ TECHNOOPTICSLiveDigital studio
Techno Optics mark

Techno Optics

Our digital studio.

Techno Optics is the studio inside Abel Ark. We make software, design systems, and growth work for the projects we build across the group, and for a small number of external partners we’re glad to work with. Every engagement is small-batch and considered.

Software · Design
in one place
Small batch
engagements
Honest
timelines
Advottic preview
Advottic lockup
/ ADVOTTICLiveLegal · Software
Advottic mark

Advottic

A gentler way to build a legal case.

Advottic helps people prepare and organize their legal case, especially when they’re facing the system without a lawyer. We tried to design something that meets people on a hard day with patience: clear language, calm interfaces, and AI guidance that explains itself.

Plain-language
case review
Privacy-first
by design
Quietly improving
every week
Taxottic preview
/ TAXOTTICLiveTax · Software

Taxottic

Plain-language tax forecasting.

Taxottic comes in two flavors: one for individuals and small businesses planning calmly ahead, and one for the accounting firms and tax preparers that file on their behalf. Same plain language, same privacy-first defaults, two very different workflows. See the comparison and try the live demos.

For individuals
live forecast
For firms
multi-client dashboard
Privacy-first
by design
Rolls & Digs preview
Rolls & Digs lockup
/ ROLLSANDDIGSLiveMobile · Drivers
Rolls & Digs mark

Rolls & Digs

Run the numbers, share the moment.

Rolls & Digs is a pocket drag-strip and digital garage for drivers. Solo runs anywhere, sanctioned head-to-heads, and a build history that remembers every car you’ve loved. Built for the people who care about the details.

GPS-verified
runs and times
Closed-course
only
Garage
that remembers
Swag Dimension preview
Swag Dimension lockup
/ SWAGDIMENSIONLiveApparel · E-commerce
Swag Dimension mark

Swag Dimension

Wear what you want. Make it yours.

Swag Dimension is a personalised apparel store. Tens of thousands of designs across apparel, headwear, drinkware, and gifts, each piece made one at a time on demand. A blank canvas, dressed the way you want it, sent only when somebody actually wants to wear it.

50,000+
ready designs
Apparel · Hats
mugs, more
Made on demand
never overstocked
Preview pending
A few things in progress
/ IN-PROGRESSIn progressComing carefully

A few things in progress

Quiet projects we’re working on now.

We have a couple of new ideas in early shape, tools we hope will be genuinely useful for the people they’re for. We’ll share them when they’re ready and tested. Thank you for your patience.

Listening
before building
Slowly
on purpose
Soon
enough
We’d love to hear from you

If you have an idea you’d like to bring to life.

We take on a small number of new projects at a time, so we can give each one the attention it deserves. If we sound like a fit, we’d be honored to hear what you’re working on.